Senior Manager, Strategic Focus Club Marketing

Overview

OUR STORY

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

As the Senior Manager of Strategic Focus Club Marketing, you will serve as a key role in Equinox’s localized marketing strategy, driving measurable growth, engagement, and member retention across a portfolio of high-priority Clubs. You will take ownership of developing and executing comprehensive marketing strategies tailored to each focus Club’s unique market dynamics—maximizing lead generation, member acquisition, and overall brand impact.

In this business-critical role, you will partner closely with the Senior Director of Local Marketing and cross-functional business leaders to shape go-to-market plans that elevate the Equinox brand within key markets. Your leadership will ensure that each strategic focus Club delivers a best-in-class experience that reflects both local relevance and brand excellence.

Business Insights

• Partner with the Business Insights teams to identify focus Clubs by building a data-driven scorecard based on key performance indicators.
• Diagnose business challenges such as retention, attrition, or awareness gaps and develop targeted, results-oriented marketing plans to address them.
• Define and track key performance metrics to evaluate marketing effectiveness, ensuring alignment with enterprise-wide growth and profitability goals.
• Act as a strategic advisor to senior leadership on local market trends, competitive positioning, and growth opportunities.

Market Research and Analysis

• Lead in-depth market assessments to understand local consumer behavior, competitive landscapes, and emerging opportunities.
• Leverage data insights to refine audience segmentation, enhance member experience strategies, and optimize acquisition and retention campaigns.
• Translate analytics into actionable insights, guiding creative development and media planning with precision and impact.

Strategy and Planning

• Design and oversee tailored, multi-channel marketing plans aligned with the focus Club’s specific business objectives.
• Partner with the Creative team to drive the vision and messaging for local campaigns, ensuring strategic consistency, innovation, and alignment.
• Evaluate and prioritize marketing initiatives based on ROI, audience potential, and long-term business impact.

Cross-functional collaboration

• Partner with Regional Vice Presidents, Sales Directors, and Club General Managers to align marketing priorities with business performance objectives.
• Collaborate with corporate marketing functions—including Growth, Social, PR, and Influencer Marketing—to execute fully integrated regional campaigns.
• Cultivate strong partnerships with community organizations, local influencers, and media outlets to enhance brand visibility and engagement.

Budget management and reporting

• Oversee and optimize local marketing budgets, ensuring efficient allocation of resources and maximum ROI.
• Analyze campaign results to identify trends, measure impact, and continuously improve marketing strategies.
• Provide executive-level reporting and insights to senior stakeholders, demonstrating marketing’s direct contribution to business performance.

Qualifications

• Bachelor's or Master’s degree in marketing, business, or related field.
• 8-10+ years of progressive marketing experience in growth, brand, or member engagement roles, ideally within luxury, hospitality, or lifestyle industries
• Strong analytical acumen with the ability to synthesize data into actionable business recommendations.
• Exceptional leadership, communication, and stakeholder management skills.
• Creative, strategic thinker with a passion for brand storytelling and local market engagement.
• Excellent communication and interpersonal skills to build relationships with local partners and stakeholders

Pay Transparency: Min $145k- $155k

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/. 

All internal employees are encouraged to apply through Internal Job Portal on Connect.

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.