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Senior Manager, CRM

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Senior Manager, CRM



Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.


We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results.  We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

Equinox is hiring a Senior Manager, CRM to join our growing CRM Marketing team. You will be the day-to-day executional owner of our Simon CDP (Customer Data Platform) and set up cross-channel campaigns in thoughtful, strategic ways, while also reporting on end business results. You are passionate about and familiar with marketing technology tools, particularly within the CRM space — prior Simon CDP experience a major plus. You are highly analytical and enjoy getting in the weeds on segmentation and customer journey set up, while also thinking more strategically about what will drive business results.


  • Build large scale, multi-channel CRM programs within the CDP, seeded in the consumer/member lifecycle across a variety of business initiatives
  • Define customer segmentation, build multi-channel journeys and A/B tests, and report on business performance within the Customer Data Platform
  • Work cross-functionally, partnering with Technology, Data, and Marketing teams to execute on strategies that drive retention, activation, and long-term customer value
  • Strong ability to strategize and pull together disparate pieces of information
  • Report on and analyze project performance, ultimately using the data and insights to refine the CRM strategy
  • Manage and mentor talent focused on CDP, app, and other martech systems


  • 5-8 years of experience with omnichannel marketing, open to brand or agency experience
  • Experience in online CRM and Campaign Management tools and any other personalized digital tools — Simon an/or other CDP experience a major plus
  • Proven experience with audience segmentation, outlining customer journeys and omnichannel activation
  • Previous people management experience
  • Strong project management skills with the ability to manage, implement and analyze a wide range of initiatives in a fast-paced environment
  • Organizational and interpersonal skills with the ability to disseminate ideas and findings to varying groups/levels of stakeholders
  • Analytical and thoughtful – open to testing new ideas and work towards validating results
  • Strong interest in using data to derive insights to build a strategy that ultimately solves a business problem
  • BA required

Pay Transparency: $130k-$145K

Additional Information


  • We offer competitive hourly, benefits, and industry leading commission opportunities for club employees
  • Complimentary Club membership
  • Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States. 

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"High Performance Living”

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Looking to learn more about what the Equinox experience really means? Explore how we create a culture that is supportive, inspiring, and motivating.