Manager, Customer Insights & Promotions

Overview

OUR STORY:

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver. 

OUR CODE:

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results.  We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

Equinox is looking for a strategic, data-driven, resourceful, and collaborative member to join our team as Manager / Senior Manager, Customer Insights & Promotions. This role will own the:

• End-to-end insights process, by establishing brand tracking systems, member and non-member surveys, translating data into actionable strategies, collaborating cross-functionally to integrate insights into decision-making, and serving as a strategic thought partner to the leadership — to champion the voice of the member across the organization
• Promotional strategy and execution, by supporting ideation sessions, structuring leadership decision-making discussions, ensuring alignment across teams, project managing execution across Marketing, Operations, Tech, Business Intelligence, and Sales, and incorporating performance measurement into future planning

Reporting to the Director, Customer Insights & Brand Health, you’ll play a critical role in shaping decisions through actionable insights and elevating brand visibility and value through high-impact partner initiatives.

Responsibilities

• Insights Process: Support the end-to-end member and non-member insights process — from defining research needs through primary, secondary, and syndicated data, to synthesizing findings and delivering clear recommendations that influence brand and campaign decisions
• Member-Centric Strategies: Support the development and execution of marketing strategies (including promotional campaigns) grounded in member insights, behaviors, and preferences to deepen engagement and drive business growth
• Brand Tracking: Work with external vendor to maintain brand tracking systems and feedback mechanisms to monitor brand health, campaign impact, and club-level performance, and build automated visualizations to cater to different levels of the organization
• Campaigns & Initiatives Monitoring: Monitor and report on the performance of campaigns and member marketing initiatives, optimizing based on results and feedback
• Cross-Functional Partnership: Partner cross-functionally (e.g., Growth, Creative, BI, Ops, BI, Sales) to gather hypothesis, bring forward a holistic understanding of the member experience, and ensure insights are integrated into strategic decisions and operational execution
• Promotional Strategy & Execution: Support promotional ideation sessions, structure leadership decision-making discussions, ensure alignment across teams, and project manage execution of promotional campaigns across teams
• Thought Partnership: Serve as a strategic sound partner to senior leaders, acting as the internal champion for the voice of the member

Qualifications

• 5+ years of experience in consumer insights and marketing strategy, ideally within a premium consumer or lifestyle brand
• Strong proficiency in analytics, customer research methodologies (focus groups, surveys, psychographics), segmentation, brand health tracking, and research vendor management
• Proven ability to lead cross-functional project execution, coordinating across different teams to ensure initiatives and strategies are delivered on time
• Demonstrated ability to synthesize data into compelling narratives and actionable recommendations that influence business decisions
• Excellent verbal and written communication skills with the ability to present insights clearly and influence stakeholders at all levels
• Strong critical thinker and problem solver who excels at assessing complex challenges, identifying patterns, and developing solutions in ambiguous situations
• Self-starter who thrives in fast-paced environments with strong project management and organizational skills and attention to detail
• Passion for brand-building, cultural trends, and understanding consumer behavior, with a positive attitude and enthusiasm for being part of a growing luxury lifestyle brand

Pay Transparency: $120,000 - $135,000 annually

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.