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Director of Copy

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Director of Copy



Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.


We are passionate about high-performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

Creative Copy Direction:

  • Set the creative copy direction for Equinox's brand messaging across various platforms, including marketing campaigns, social media, email marketing, website content, and more.
  • Develop and maintain Equinox's brand voice and tone guidelines, ensuring consistency and alignment with the brand's values and objectives.
  • Collaborate closely with the creative and marketing teams to concept and execute integrated marketing campaigns that effectively communicate Equinox's brand story and unique offerings.

Team Management and Leadership:

  • Lead and inspire a team of copywriters, providing guidance, feedback, and mentorship to foster their professional growth.
  • Assign projects, set clear expectations, and ensure the team meets deadlines while maintaining high-quality standards.
  • Collaborate with cross-functional teams, including designers, strategists, and project managers, to ensure seamless collaboration and project execution.

Copywriting and Editing:

  • Craft compelling and persuasive copy across various platforms, capturing the essence of Equinox's brand identity and effectively reaching the target audience.
  • Oversee and review all copy produced by the team, ensuring accuracy, consistency, and alignment with brand guidelines.
  • Edit and refine copy to optimize messaging, readability, and effectiveness.

Strategic Brand Messaging:

  • Collaborate with the marketing and brand teams to develop strategic messaging frameworks that align with Equinox's marketing objectives, target audience, and industry trends.
  • Continuously monitor and analyze market trends, competitive landscape, and consumer insights to refine and enhance Equinox's brand messaging strategies.

Brand Voice Implementation:

  • Partner with the brand experience team to ensure consistent implementation of the brand voice across all touchpoints, including Equinox locations, digital platforms, and member communications.
  • Provide guidance and direction to external agency partners, freelancers, and vendors to ensure they adhere to Equinox's brand voice and guidelines.



  • Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent work experience).
  • Proven experience (8+ years) in copywriting, with a focus on brand messaging and marketing communications across luxury brands. 
  • Strong portfolio demonstrating exceptional copywriting skills across various platforms and formats.
  • Experience leading and managing a creative copy team, including providing feedback, setting goals, and fostering a collaborative and high-performing culture.
  • Deep understanding of branding and the ability to translate brand strategy into compelling and persuasive copy.
  • Excellent verbal and written communication skills, with an eye for detail and accuracy.
  • Strong project management skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Up-to-date knowledge of industry trends and best practices in copywriting, marketing, and branding.
  • Passion for luxury, fitness, and the Equinox brand.
  • Can-do attitude is a must

Pay Transparency: Min $175,000 - Max $225,000

Additional Information


  • We offer competitive salary, benefits, and industry leading commission opportunities for club employees
  • Complimentary Club membership
  • Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States. 

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Looking to learn more about what the Equinox experience really means? Explore how we create a culture that is supportive, inspiring, and motivating.