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Audience Acquisitions and Engagement Marketing Manager (Paid Social) – Equinox Fitness

Audience Acquisitions and Engagement Marketing Manager (Paid Social) – Equinox Fitness

Overview

OUR STORY:

We are a company with integrated luxury and lifestyle offerings centered on Movement, Nutrition and Regeneration. In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Furthermore, and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Within our portfolio of brands, we have more than 200 locations within every major city across the United States in addition to London, Toronto, & Vancouver. 

OUR CODE:

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results.  We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

We are looking for a highly organized, data-driven, and execution-focused Paid Social Manager to join the team. This role reports to the Director of Digital Media and will focus on acquiring customers efficiently with a multimillion-dollar acquisition budget.

The ideal candidate will have hands on experience managing paid social campaigns either inhouse or at an agency. They will be required to manage, optimize and scale the company’s social media accounts. You must have a proven track record of success in hands on management of paid social campaigns.

RESPONSIBILITIES

  • Work closely with Digital Marketing Director to develop audience acquisition and brand development strategies for Paid Social
  • Closely collaborate with brand, social, creative teams on strategic digital campaigns and robust media partnerships
  • Work closely with the Analytics team in tracking all metrics including, but not limited to performance, budget distributions, goals, ROI metrics
  • Draft digital tactical briefs and review with the creative team for development and asset release

Qualifications

  • 4+ years of paid social experience, brand or agency experience a must
  • Strong experience with Adobe Analytics or Google Analytics and paid social platforms (Facebook, LinkedIn, Pinterest)
  • Experience in paid social end to end process - ad trafficking, campaign setup, optimizations and reporting
  • Passionate about data and numbers, understands the quantitative process for performance marketing analysis (attribution model experience a plus)
  • Strong communication style, allowing you to work closely with key stakeholders and multiple teams and ability to use data to deliver qualitative insights
  • Desire to innovate and strategize new media opportunities
  • Proficiency with Excel
  • BA required

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

  • We offer competitive salary, benefits and industry leading commission opportunities for club employees
  • Complimentary Club membership
  • 30- 50% discounts on all Equinox products and services including Personal Training, Private Pilates, Spa and Café’ services and Shop items

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States. 

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